Avatar Nutrition Review

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Avatar Nutrition is a web-based diet coaching software created by a team of diets coaches and if you are considering using it you should read this first.  A lot people are tracking their macros and Avatar Nutrition is one of many options available.  Avatar prescribes macros for users, tracks their progress, and then suggests updates based on the results.  Read on to see my entire Avatar Nutrition review. 

avatar nutrition

Macro Tracking: The New King of the Weight Loss World

Right now tracking your macros is all the rage, and for good reason: It works. If you aren’t familiar with what macro tracking is, here’s a quick run down.

  • Macros are short for macronutrients
    • There are three macronutrients
      • Protein
      • Carbohydrate
      • Fat
  • Each macro contains a certain amount of calories
    • 1g of protein has 4 calories
    • 1g of carbs has 4 calories
    • 1g of fat has 9 calories

So really, macro tracking is a more detailed way of counting calories.

It’s better to track your macros than simply tracking your calories, because your body does different things with each macronutrient. For example if you are in a calorie deficit you will lose weight, but if you don’t eat enough protein a lot of that weight loss will come from muscle! 


While tracking your macros can be a great way to lose stubborn belly fat, or shrink those lunch lady arms, it can be confusing to know exactly how many macros you’re supposed to be eating as well as how many macros you actually are eating. 


That’s why tracking apps like Avatar Nutrition are becoming more and more popular. In this article we’re going to be taking a detailed look at Avatar as both a nutrition coaching service and a food tracker. Let’s jump in!


How Avatar Nutrition Works

When you sign up for Avatar Nutrition they ask you a series of questions like your age, height, weight, activity level, and of course, your personal goals, like if you want to lose fat or gain muscle.


Using all of this information, the Avatar system comes up with a specific amount of proteins, carbs and fats to eat each day. From there you use the Avatar Nutrition system to track the foods you eat, aiming to hit the target numbers they provided for you.


Each week you do a check in with Avatar Nutrition where you weigh in and the system checks if you were “compliant” with your target numbers. Avatar Nutrition defines compliance with being within 10g of proteins and carbs, and within 5 grams of fats on average for the week


If your goal is set to fat loss, and you lost weight while being compliant, the system will keep your macros the same. If you didn’t lose weight, the system will adjust your macros to help initiate the fat loss results you’re looking for. 


The beauty of the system is that it adjusts to your personal progress. This takes so much of the guess work out of the macro tracking process. 

Avatar Nutrition Review:  Features and Benefits


avatar nutrition review

Easy and straight forward

First of all their tracking system is extremely user friendly and straightforward. 

Impressive Food Database

They have a large food database where you can look up the foods you eat, to track them and see exactly how many proteins, carbs and fats are in each food. 

Foods are separated by branded and generic

This division makes finding the food in the data base extremely easy. For items like a piece of chicken or beef, you would look in the generic section. If you were eating something like Special K cereal, you could do a search for branded foods.

There’s a barcode scanner

If the packaging of whatever you’re eating has a barcode scanner on it, you can simply use the barcode scanner function to look up the food. This is usually a faster option than manually typing in your search query.

There’s a quick add function

If you were out at a restaurant that had the nutrition information listed, you could use this function to quickly add the macros from your meal to your daily food log.

The Carb/Fat slider and moving targets functions are a life saver

The Avatar Nutrition system features a slider that lets you quickly and easily swap carbs for fats or vice versa. This saves you the pain of doing the math yourself as fats have more than twice the calories as carbs.

Moving Targets Feature

The moving targets feature will deduct from tomorrow’s macros if you go over your macros today, helping you stay compliant for the week. 

avatar nutrition moving targets

The system has too many features to list, everything from a recent foods list to the ability to copy meals from one day to the next, to the ability to add your own recipes, there are many ways Avatar Nutrition Helps you to meet your goals. 

So Does Avatar Nutrition Work?  

Currently Avatar boasts an impressive online community in their official Facebook group, which is home to over 20,000 members. The community is mostly used for people to ask questions, but there are plenty of success stories to be found there, and on their Instagram as well. 

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You earned it @brandon_j7 ? Never doubt your potential!!! ?

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My Personal Review Of Avatar Nutrition

I have also personally used Avatar with great success, and it makes managing my weight extremely easy. Additionally I have used it with many clients. Often I will hear remarks about how easy the Avatar Nutrition system makes the whole macro tracking process. Anything you can do to remove obstacles to adhering to a diet will produce better long term results. 

Learn More About Avatar Nutrition Here


Alternatives to Avatar

While Avatar may serve as a virtual diet coach, it also is very powerful in the form of a food tracker. When it comes to food journaling, there are a few other options on the market place:


Owned by Under Armour, MFP is probably the most popular food tracking app. While it boasts a massive food data base, that is also its Achilles heel, as the data base is user generated, meaning many of the entries are incorrect, because at this time MFP doesn’t have any system checks to ensure users are entering accurate data. 

I’m also very dubious about the amounts of macros and calories MFP tells users to eat. 


While I haven’t personally used this app, I have heard nothing but good things. One of the cool features about this app is it will create meals for you based on what you have left for macros to eat. 


This has been a long time favorite alternative to MFP for many people. Unfortunately only available to Apple users.


Whether you’re looking to gain muscle or lose stubborn belly fat, tracking your macros is a good approach for several reasons. First, you will build a much better relationship with your food, since you will learn a lot about what’s in your food. 

Secondly you can only change that which you measure. If you aren’t tracking your food, and thereby your macros, you really have no idea how much you’re eating, and at the end of the day, that is the most important factor in changing your body weight.

Avatar Nutrition takes all of the guesswork out of the “how much” part of that equation.  You track what you eat, you track your body weight, Avatar will do the rest.

Learn More About Avatar Nutrition Here

Use Code FITEXPERT at checkout to receive an additional 10% off

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